About the White Label

Passion, kindness and commitment underpin the core values of our creative events company. Our staff, whether it be the directors, event planners, chefs, waiting staff or kitchen porters, work closely together to ensure that we provide a seamless and complete service in a subtle and efficient manner. This enables us to offer a truly unique and memorable experience to all of our clients and their guests. If you’re looking for complete professionalism and inspired innovation, we are ready to turn your dream event into a reality.

Our Values

  • Passion

    We are passionate about providing excellent service, delicious food and flawless event design. We love what we do and this is reflected in all of our events.


    As a creative corporate events planner that strives for excellence, we only employ the best people to ensure that we deliver the highest standards of quality and service. With our unrivalled attention to detail, your guests will always have an unforgettable experience.


    Our team consider one another to be family and everyone always supports each other wherever necessary to make sure that every private or corporate event is a great success.


    We constantly strive to find new ways to do things, whether this be in the interest of the environment or simply a new event concept.


    Our creative team members pride themselves on offering unique event concepts and inspiring menus. All of our dinner menus are tailored to each individual client; you will never receive a generic menu from us.


    We care deeply about the environment we operate in and continuously look for new materials or ways we can be a leading event company whilst protecting the planet. This isn’t an easy task, but we always do our best to make the world a greener place.

The Leadership Team

  • James Symington

    James Symington


    Passionate about offering good service and understanding his clients, James co-founded The White Label after twenty years as a 24/7 events professional in London. Likeable, charming and attentive, James will plan and execute your event with skill, professionalism and charisma. His experience, combined with a strong client empathy, make him a pleasure to work with.

  • Cris Macis

    Cristiano Macis

    Director Of Food

    Menu creation and bespoke food design are one thing but being able to expertly deliver a menu as promised at the tasting is a skill few London chefs have. As co-founder of The White Label and Director of Food, Cristiano goes beyond the brief and consistently exceeds clients’ expectations. From the moment you meet Cristiano, you will always feel assured that your event is in safe hands.

  • Nicholas Le Gal

    Nicholas Le Gal

    Head of Event Design

    With his creative flair, charisma and passion for event design, Nicholas brings a unique energy to The White Label. He will listen intently to your brief and then dedicate himself to skilfully producing the detailed plans that will turn your dream event into a reality. Nicholas’ contagious joie de vivre, combined with his meticulous eye for detail, will ensure your event is nothing but spectacular.

  • Grace Curran

    Grace Curran

    Operations Manager

    Charming and affable, Grace’s calm and positive attitude will instantly put you at ease. Her practical outlook and attention to detail ensures that all of our event logistics run smoothly on a day-to-day basis. As our newest member of the team, Grace's proactive approach to planning and logistics is second to none.